Fake luxury goods bust puts Bling Master Company in hot water
Thu 17 Apr 2025
Parvesh Virmani, the sole director of Bling Master Company Limited, was handed an eight-month suspended prison sentence after a raid on the company's warehouse revealed a trove of fake designer products.
The sentencing took place at Isleworth Crown Court on 17 March 2025, following Virmani’s earlier guilty plea to multiple offences under the Trade Marks Act 1994.
The operation, led by Ealing Council’s trading standards officers in April 2023, uncovered an estimated 18 tonnes of counterfeit goods—approximately 53,000 items—stored at a commercial unit on Bridge Road.
The seized haul, which included fake jewellery, handbags, perfumes, clothing, and footwear, bore imitation branding from luxury names like Chanel, Louis Vuitton, Hugo Boss, Hermes, Ralph Lauren, Calvin Klein, and Michael Kors. The total estimated cost to the fashion industry: £5 million.
As part of his sentence, Virmani was ordered to complete 100 hours of unpaid community work, attend a 15-day rehabilitation programme, and pay £1,200 in legal costs. The suspended sentence means he will avoid jail time—unless he reoffends within the next two years.
The court also confirmed that Bling Master Company Limited has since been dissolved, as of January 2024. All counterfeit goods seized in the raid are to be destroyed.
The investigation was carried out in collaboration with the Anti-Counterfeiting Group, an organization that represents more than 3,000 global brands impacted by the trade in fake merchandise.
The case has highlighted the broader economic impact of counterfeiting in the UK. According to industry figures, counterfeit goods cost the British economy more than £8.6 billion a year in lost revenue and result in over 86,000 lost jobs. In addition to economic damage, counterfeit products often pose serious safety risks due to lack of regulation and oversight.
Councillor Kamaljit Nagpal, Ealing Council’s cabinet member for decent living incomes, emphasized the wider consequences:
"Counterfeiters aim to deceive consumers into believing they are buying safe, high-quality products made by well-known, reputable companies. The products are often far from that, and can sometimes even be dangerous, having not undergone any safety checks."
"Buying fakes may seem harmless enough, but it is not a victimless crime. It lines the pockets of organised crime groups, with profits fuelling gang-related activity, human trafficking, and even terrorism. It also damages legitimate businesses and robs the taxpayer of legitimate income."
She added that the council will continue to take strong action:
"Our hardworking trading standards officers will use all means available to protect our communities and businesses from the threat posed by those dealing in counterfeit goods."
Image courtesy of Ealing Council: Fake goods seized from Bling Master Company Limited
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