Thousands of counterfeit Labubu toys have been uncovered in Southall as part of an ongoing effort to tackle illegal and potentially unsafe goods in the area.

Around 15,000 imitation versions of the popular dolls were discovered in February during a raid on a warehouse on Bridge Road, Southall. The operation involved Ealing Council’s trading standards officers, the Metropolitan Police, and HMRC.

The toys, which are widely popular and often seen as collectible accessories, were found to be poorly manufactured. Officials warned that some parts could easily break off, posing a choking risk to children.

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What else was discovered?

During the same operation, officers also seized more than 80,000 single-use vapes believed to be illegal. This is thought to be one of the largest such seizures in London. Disposable vapes were banned last year due to concerns about youth use and environmental harm.

In total, five vanloads of goods were removed from the premises, which was being used by a wholesaler. Other items included:

• Illegal chewing tobacco
• Bags commonly used to conceal drugs
• Suspected fake football wristbands
• Novelty lighters designed to look like guns, along with counterfeit branded lighters
• Travel adaptors that failed to meet safety standards

Police also recovered suspected illegal prescription medicines and controlled drugs, while HMRC seized quantities of illicit cigarettes, rolling tobacco, and shisha products.

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Protecting the public

A senior council official said the scale of the seizure highlights the risks posed by counterfeit goods and stressed the importance of buying from reputable sellers. Shoppers are advised to be cautious of deals that appear unusually cheap, as these can often indicate unsafe or fake products.

Investigations into the items are ongoing and could result in legal action.

Trading standards teams in the borough have carried out a number of similar operations in recent years, removing large quantities of illegal or dangerous goods from circulation. These have included counterfeit fashion items, cosmetics, electrical products, and restricted substances.

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In one major operation in 2023, tens of thousands of fake luxury goods were seized, with an estimated value in the millions. Authorities have also successfully prosecuted individuals involved in illegal trading, with significant financial penalties imposed.

Residents who are worried about products they have purchased can seek advice through consumer protection services. Suspected illegal sales of items such as vapes or tobacco can also be reported anonymously through official council channels.

Photo credit: Ealing Council